MIRVAC.
Mirvac is making a new suburb in sunny Queensland, as part of a new $1 billion project over the next 10 or so years. They have invested heavily in new technology to help sell the suburb, including whizz-bang display suites that feature large touch screens and short range "wall-touch-screen" projectors. I was lucky enough to lead the creative and UX on this exciting project, working closely witht the dev team to oversee all details and animations.
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There was a lot to learn during this project. Designing an interface that was to be larger than onesself was great fun and required a different approach from the beginning. This project recently won an AGDA Design Award for the Interactive Experience category (Touchscreen / Projection / Kiosk) .
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THE GOOD GUYS.
I had the opportunity to lead the UX and creative for a first-to-market tablet opitimised website to house the vast catalogue of products that The Good Guys has to offer as well as a fully integrated eCommerce system, and many different promotional offers. |
The site offers a full Path-to-Purchase experience. Stage 3 which incorporates some top secret new first-to-market functionalityis due to be released mid 2013 .
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THE GOOD GUYS.
I designed The Good Guys first fully eCommerce capable mobile site which incorporates their entire inventory, as well as special functionality such as 'Hold At Store', integration with discount programs and abilityto view their digital catalogues. |
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ICE MAGIC.
Ice Magic's first foray into Facebook competitions (yet to go live) involves the consumer creating art with Ice Magic to represent their dream holiday city, their "Ice Dream Destination". As an iconic household product for many Australian children including myself, it was important to bring out the playful personality of Ice Magic. |
The client was very enthused by the Art Direction and decided to alter the promotional packaging to closely reflect the Facebook competition artwork. |
BURBANK HOMES.
One proactive pitch that faded softly into nothing, was for Burbank Homes. The plan was to excite the pants off the marketing team and everntually convince the powers that be to invest in a responsive Desktop, Tablet and Smartphone solution for their website. |
We felt that by showing off their design credentials from the first point of digital contact with an architecturally lead experience, they would have an edge from the start in a highly competitive market, at least in the digital environment. |
NIB TRAVEL INSURANCE.
I developed a fun and engaging header concept based on old movie posters, for NIB's Travel Insurance arm as well as this general eDM template formula, which includes strong visual cues and strong calls to action. This header concept was presented along with other 'safe' options and whilst this one was contoversial within our studio walls, NIB's sense of adventure prevailed. |
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SPORTS SLURPEE.
The ultimate sports drink requires the ultimate 8-bit artwork. Referencing classic games such as Street Fighter 2 and Double Dragon, the ultimate Rock-Paper-Scissors challenge was created in the form of a Flash microsite. |
Using Slurpee's substantial online popularity, the microsite was a huge success - gaining over 1 million plays in 4 weeks. |
TOTAL OIL.
I designed the bike riding kit for French boutique oil company TOTAL after a friend who works there came calling. We did extensive reseach, and a strong call for something that would stand out from the crowd whilst incorporating some European cycling nostalgia became apparent. |
The result is this bold and distinctive full kit that looks hot in real life. And besides, everyone knows that red goes faster. |
THE MULKA PROJECT.
Whilst visiting family in Arnhem Land I was approached by the Yirrkala Arts and Cultural Centre to reinvent their existing website. The aim of which was to showcase the rich historyand culture of the area whilst acting as an eCommerce revenue stream for the centre, making the most of the impressive indigenous art output. The result was two websites, one for the historical content and one to act as a virtual gallery, housed at a central umbrella site. |
- Randomising the Home Page content on each load to promote equal exposure for the artists and represent all the different media whilst avoiding prioritisation content; |
ACTIVIA YOGURT.
Whilst contracted to George Patterson Y&R, I was asked to design the new Activia website for the Australian launch. I worked through the existing wireframes with the development team to refine and further progress the IA concept. |
The result is a visually appealing, functional website, offering nutritionist tips, product information and customer integration through social mediums and live feedback, whilst adhering to the brand style guidelines .
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AUSTRALIAN DEFENCE FORCE.
Also whilst contracted to George Patterson Y&R I designed these landing pages for Defence Jobs - Gap Year program .
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And Defence Jobs - Navy Aviation.
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AUSTRALIAN DEFENCE FORCE.
At GPY&R I concepted and designed these Air Force banners. The brief was "Have some fun with it, make them stand out from the crowd!" |
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PALOMA BLEU.
Quaint little Albert Park boutique Paloma Bleu needed a website to compiment their launch and act as a point of contact for thier customers, existing and new. |
I designed the UI in a templated blog format, which was driven by a Drupal CMS. The result is a very clean, efficient site that was easily achieved within budget .
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MCM MEDIA .
I designed these full screen Flash microsites for MCM Media. Working closely with the MCM sales team I made the most of thier extensive UX research to create exciting, engaging and fun competitions. |
These fast turn-around projects have strict budget constraints so design time and optimisation for Flash has to be very efficient. All MCM's microsites were developed in Flash AS3 by a third party |
TRON LEGACY - Cinema release promotion
EASY A - DVD / Blu Ray release promotion
DELL - The 12 Dells of Christmas
NISSAN MICRA / TAKE40 LIVE - In The City composite logo
ELLERY .
I created this 70's inspired identity and website design/build for Australian fashion
label ELLERY . launch
BEC & BRIDGE .
Concept and design of stacked and rectangular identity applications for boutique Australian
womens fashion label Bec & Bridge
SEVENTH WONDERLAND.
I helped Seventh Wonderland realise thier online potential to showcase their high fashion
swimwear by designing an Art Deco inspired, moody UI . launch
SWITCH TV .
I conceptualised, wireframed and created the identity and site design for YouTube stylefree video portal that unfortunatley never launched.
HOMESUM .
I used the positive and negative spatial concept used by the Frond
product design as inspiration for the
website UI for conceptual homewares
company Homesum . launch
KAREN MILLEN .
In each Karen Millen store there is a crinkle cut mirror, creating a fascinating
visual effect for passers by.
I ran with this concept for use during the fitout of
Karen Millen's Chapel Street store
